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The John Lennon Education Tour Bus

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CW11/WPIX AND PEPSI ANNOUNCE BATTLE OF THE BANDS CONTEST WITH THE JOHN LENNON EDUCATIONAL TOUR BUS

CW11/WPIX AND PEPSI ANNOUNCE
BATTLE OF THE BANDS CONTEST
IN CONJUNCTION WITH THE JOHN LENNON EDUCATIONAL TOUR BUS

CONTEST BEGINS OCTOBER 29

New York, NY – October 23, 2007 – Think you are the best unsigned band in New York? Waiting for your big break? CW11/WPIX, Tribune Broadcasting’s New York’s CW affiliate and Pepsi want to give you the chance to get your band out of the garage and into the spotlight with the CW11& Pepsi 2007 Battle of the Bands Contest in conjunction with the John Lennon Educational Tour Bus.  A local music competition, the CW11 & Pepsi Battle of the Bands Contest will showcase the best unsigned bands in the Tri-State area.

Beginning Monday, October 29th, unsigned bands from New York, New Jersey and Connecticut can upload their band information and original song on CW11’s website: http://www.cw11.com/battleofthebands

An in-house jury will cull the submissions down to 11 semi-finalists. On Monday, November 7th the polls open and viewers have the opportunity to vote for their favorite band on cw11.com through November 20th. 

On Wednesday November 21st, the band with the most votes will be named the winner of the CW11& Pepsi Battle of the Bands Contest on “The CW11 Morning News.” On Friday, November 23rd the winning band will play live on “The CW11 Morning News.”
In addition to a live performance on “The CW11 Morning News,” the CW11 & Pepsi Battle of the Bands Contest winner will receive a professional recording session on board the John Lennon Educational Tour Bus, a non-profit mobile audio and video recording studio as well as an automatic entry in the John Lennon Songwriting Contest, an annual international contest open to amateur and professional songwriters. The John Lennon Educational Tour Bus travels across the U.S. and Canada year round, providing free tours and hands-on workshops at schools, conferences, festivals and concert tours, encouraging students to play music, write songs, engineer recording sessions and produce music video projects using the latest technology and traditional instruments. The winning band will also have the opportunity to perform at one of the upcoming showcases given by NYCgigs.com and the John Lennon Songwriting Contest at Live Underground.
The winning band will also receive a prize package of equipment valued at $5,000. The package includes: a Godin Guitar, Ableton Live 6 music program, duplication of the band’s CD in the form of 1000 CDs and jackets from Discmakers, a Roland Micro Cube amplifier, Apple iPod Shuffles, Apple Logic Pro 8, 10 Sets of Elixir Guitar Strings, a PropellerHead Reason music program, a Sibelius 4 music notation program, a Purevolume.com Pro Account, a Maxell Prize Pack of CDs, DVDs with iPod accessories and a copy of “Come Together The Official JLETB Guide to Music and Video.”

CW11 & Pepsi Battle of the Bands Contest timeline:
Monday 10/29—Sunday 11/4—Submission period
Monday 11/5—Tuesday 11/6—In-house jury culls submissions to top 11
Wednesday 11/7 —Tuesday 11/20—Public voting period
Wednesday 11/21—Winner announced on “CW11 Morning News”
Friday 11/23—Winning band performs live on “CW11 Morning News”

The New York area has thousands of bands seeking the spotlight; the CW11, Pepsi and the John Lennon Educational Tour Bus are working in tandem to discover the next local music sensation. Log on to cw11.com for complete contest details.


ABOUT THE CW11/WPIX
New York’s CW11 (WPIX-TV Channel 11), is the flagship station of The CW Television Network. Founded in 1948 and owned by Tribune Broadcasting, a division of the Tribune Company, WPIX has long been regarded as a groundbreaking station in New York. In September 2006, WPIX became The CW11, and its successful Network programming, award winning news, extensive library of hit movies, first-run programs, off-network sitcom favorites, quality children’s programming and public affairs shows, as well as outstanding event coverage, have contributed to the station’s success. The CW11 has earned over 160 Emmy Awards, including multiple Emmy Awards for Outstanding Morning News Program and Outstanding Newscast.  The station has been honored with numerous other awards for excellence in reporting, news coverage, public affairs, specials and features. In addition, The CW11 has been the official broadcast home of the New York Mets since 1999. http://www.cw11.com


ABOUT THE PEPSI-COLA COMPANY
Pepsi-Cola North America, headquartered in Purchase, N.Y., is the refreshment beverage unit of PepsiCo Beverages and Foods North America, a division of PepsiCo, Inc. PepsiCo Beverages and Foods North America also comprises PepsiCo’s Tropicana, Gatorade and Quaker Foods businesses in the United States and Canada. Pepsi-Cola North America’s carbonated soft drinks, including: Pepsi, Diet Pepsi, Pepsi Twist, Mountain Dew, Mountain Dew Code Red, Sierra Mist, and Mug Root Beer account for nearly one-third of total soft drink sales in the United States. Pepsi-Cola North America’s non-carbonated beverage portfolio includes Aquafina, which is the number one brand of bottled water in the United States, Dole single-serve juices and SoBe, which offers a wide range of drinks with herbal ingredients. The company also makes and markets North America’s best-selling, ready-to-drink iced teas and coffees via joint ventures with Lipton and Starbucks, respectively. 


ABOUT THE JOHN LENNON EDUCATIONAL TOUR BUS (http://www.lennonbus.org):
The John Lennon Educational Tour Bus is a non-profit state-of-the-art mobile recording and multimedia studio that provides music and video education programs for young people. In its 10th year of touring, the endeavor is an offshoot of the John Lennon Songwriting Contest, which is dedicated to providing opportunities for both professional and amateur songwriters around the world. The Bus travels across America year-round, providing visitors with free, hands-on experiences using the latest audio and video technology, gear and products. The Bus, a 501(c)(3) venture, is made possible through the generosity of sponsors including Maxell Corporation, Apple, NAMM, Roland, Godin Guitars, Sibelius, Ableton, Elixir Strings, Edirol by Roland, Full Sail, Virb.com, Audio-Technica, Disc Makers, Sonicbids, Ultrasone, Propellerhead, Digidesign, Antares, Bogen Imaging, Spectrasonics, Music Player Network, Neutrik, Aphex Systems, Glyph Technologies, Musiciansfriend.com, Stanton, IK Multimedia, McDSP, SKB, Native Instruments, and Gretsch Drums. The John Lennon Songwriting Contest and Educational Tour Bus are made possible by an agreement with Yoko Ono Lennon.


Media Contacts:
The CW11: Jessica Bellucci 212-210-2626 (JavaScript must be enabled to view this email address)
The John Lennon Educational Tour Bus: Jo-Ann Geffen 818-905-5511 (JavaScript must be enabled to view this email address)

Something like this should be parked outside of every school in America.

- Vernon Reid, Living Colour

The Headlines

Video aboard the Bus

The increasing accessibility of digital technology has led to an amazing expansion of opportunity in the art of digital storytelling. The John Lennon Educational Tour Bus has been at the forefront of this new media explosion, having produced daily video projects with students since January of 2001. The Lennon Bus puts state-of-the-art digital video equipment into the hands of workshop participants and teaches the entire digital workflow from storyboarding to web publication and DVD burning. Students leave the experience having shot, chopped, scored, and (most importantly) finished an entire digital video production. Using the latest cameras and professional hardware/software solutions including Avid Media Composer and Pro Tools, participants are exposed to the exciting world of digital videography and learn hot techniques of the trade. The accessibility of professional-quality technology is making it possible for millions of new voices to be heard and the John Lennon Bus is putting these tools into the hands of tomorrow's great digital producers. Subscribe to our Youtube channel so you never miss any of the amazing videos produced on the Lennon Bus.