The John Lennon Education Tour Bus

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John Lennon Educational Tour Bus announced Canon U.S.A., Inc., a leader in digital imaging solutions, as Presenting Sponsor of the traveling non-profit state of the art production facility

NEW YORK, N.Y. (October 14, 2015) - The John Lennon Educational Tour Bus (Lennon Bus), the premier, non-profit 501(c)(3) mobile Pro-Audio, Video and Photo production studio providing hands-on experiences for students since 1998, today announced Canon U.S.A., Inc. as the Presenting Sponsor of the Tour. The announcement is part of the 2015 Lennon Bus Tour, which marks the 75th anniversary of John Lennon’s birth.

Canon will be integrated into the upcoming Lennon Bus tour through educational and interactive programs including tours of the state-of-the-art studio, and immersive production sessions that provide students the opportunity to spend an entire day creating original music, videos, photos, short films, and documentaries. As the Presenting Sponsor, Canon will be the exclusive provider of digital cameras, lenses, high definition PTZ cameras, photo all-in-one inkjet printers and projectors.

The hands-on initiative provides tours of the Bus at each stop, and a chance to try out the Canon EOS Rebel T6i DSLR Camera while creating photos and videos around the Lennon Bus jam tent featuring the latest drums, guitars, microphones and keyboards.  For production sessions, each student will be utilizing a broad range of consumer and professional Canon products including the Canon EOS C100 Digital Video Camera, EOS 5D Mark III DSLR Camera, and EOS 7D Mark II DSLR Camera, in combination with a diverse complement of Canon EF, EF-S and Cine lenses, within the production of the day’s project.

As an advocate for arts and digital media education, the Lennon Bus works with educators and school administrators across the U.S. to underscore the importance of these subject areas within the core curriculum. The Lennon Bus travels across the U.S. year-round, providing free tours and workshops at schools, retailers, festivals, on tours with headlining artists, and at major industry conferences.

“We are proud to partner with such an amazing non-profit like the John Lennon Educational Tour Bus, where young creative minds throughout the United States can access innovative technologies and specialized education they may not have otherwise,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “At Canon, we strive to develop and bring to market products that can have a direct impact on future generations and we look forward to enhancing the user experiences along the way as young students capture, create and share their experiences at every Lennon Bus stop on the tour.”

“Partnering with Canon is directly in line with our mission of inspiring future generations by giving students across the country a comprehensive look into the latest in digital media, and broadcast technologies,” said Brian Rothschild, Executive Director of the John Lennon Educational Tour Bus. “We are committed to demonstrating the power of technology and exemplifying our devotion to education through working with like-minded and innovative organizations like Canon who provide the opportunity for people to acquire new skills, and explore their creativity.”

The John Lennon Educational Tour Bus is made possible by Yoko Ono Lennon and the following sponsors and contributors: Canon U.S.A., Inc., Apple, NAMM, Montblanc, Adobe, Other World Computing, Juniper Networks, Securematics, Yamaha, Neutrik, Gibson Guitars, Epiphone, Avid, Audio-Technica, Digital Media Academy, SESAC, Genelec, SSL, NewTek, Thomann, TodoCast, IP Access, ZVEX Effects, Reflecmedia, Baker & McKenzie, JamHub, Sonicbids, Litepanels, Clear-Com, Anton/Bauer, AJA, DJI Innovations, Copperpeace, Applied Acoustics Systems, Mobile Roadie, McDSP, Native Instruments, IK Multimedia, Noise Industries, JDI, iZotope, Mad Mimi, Ableton, Ampeg, Mackie, Guitar Player, Bass Player, Electronic Musician, Keyboard Magazine, Digital Rapids, SKB, Sonnet Technologies and LiveU.
For additional information about the John Lennon Educational Tour Bus and to check on the tour dates and locations, visit http://www.lennonbus.org. For information about the John Lennon Songwriting Contest visit http://www.jlsc.com.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2014† and is one of Fortune Magazine’s World’s Most Admired Companies in 2015. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting http://www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact (JavaScript must be enabled to view this email address)

†Based on weekly patent counts issued by United States Patent and Trademark Office.

Press Contacts:
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“This is precisely the kind of project John Lennon would have loved.”

- Yoko Ono Lennon

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Video aboard the Bus

The increasing accessibility of digital technology has led to an amazing expansion of opportunity in the art of digital storytelling. The John Lennon Educational Tour Bus has been at the forefront of this new media explosion, having produced daily video projects with students since January of 2001. The Lennon Bus puts state-of-the-art digital video equipment into the hands of workshop participants and teaches the entire digital workflow from storyboarding to web publication and DVD burning. Students leave the experience having shot, chopped, scored, and (most importantly) finished an entire digital video production. Using the latest cameras and professional hardware/software solutions including Avid Media Composer and Pro Tools, participants are exposed to the exciting world of digital videography and learn hot techniques of the trade. The accessibility of professional-quality technology is making it possible for millions of new voices to be heard and the John Lennon Bus is putting these tools into the hands of tomorrow's great digital producers. Subscribe to our Youtube channel so you never miss any of the amazing videos produced on the Lennon Bus.