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The John Lennon Education Tour Bus

Next Destination: The 2018 NAMM Show

Anaheim, CA

 

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THE JOHN LENNON EDUCATIONAL TOUR BUS HEADS BACK TO AUSTIN FOR SXSW!

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LIVE STREAMS FROM ARTISTS INCLUDING GUS + SCOUT, BLUE SKY RIDERS, BERNHOFT, GABY MORENO, AND MORE!
WHAT’S TRENDING TO BROADCAST LIVE INTERVIEWS FEATURING MATT AND KIM, CHUCK D, AND MORE
NEW PARTNERSHIP ANNOUNCED WITH TRUE RELIGION APPAREL

New York, NY, March 12, 2013 – The John Lennon Educational Tour Bus is heading back to Austin, TX for this year’s SXSW, and will be parked at Aussie’s Grill & Beach Bar (306 Barton Springs Road) from Tuesday, March 12- Sunday, March 17th!  The Lennon Bus will be live streaming several artist performances and interviews, which can be viewed using the Mobile Roadie app at http://road.ie/lennon-bus or online at http://www.lennonbus.org/live. Confirmed artists include: Gus + Scout, Blue Sky Riders (Kenny Loggins, Georgia Middleman, Garry Burr), Bernhoft, Gaby Moreno, and many more!  The live sessions are powered by: NewTek, TodoCast and Clear-Com and the events are hosted by: True Religion Apparel, Avid, Mobile Roadie, Sony and Audio-Technica.  Make sure to check out a full list of Lennon Bus artist sessions below.

The popular YouTube show, “What’s Trending” will also be broadcasting live from the Lennon Bus at 2:00 PM CT on Wednesday, Thursday, and Friday of this week! With a total viewership of over 19 million and close to 60,000 page subscribers, “What’s Trending,” hosted by Shira Lazar, has featured everyone from comedian Sarah Silverman to wrestling phenomenon John Cena and NBA superstar Shaquille O’Neal and many more in between. Make sure to tune in this week to catch Shira chatting with Matt and Kim, Chuck D, and more incredible artists from the Bus!

The Lennon Bus is also pleased to announce a new partnership with True Religion Apparel beginning at SXSW! The new partnership of the Lennon Bus and True Religion Apparel brings together two brands known for providing a first-class experience for their audience. The high-quality, upscale reputation and feel of True Religion is the perfect complement to the Lennon Bus’s world-renowned, state –of-the-art recording and production facilities.

Watch this space for more to come about this exciting new partnership!

LENNON BUS SXSW ARTIST SESSION PERFORMANCES
For a complete schedule go to www.lennonbus.org/sxsw

Gaby Moreno, Shelly Rose, Gus + Scout, Kurt McMahan, Blue Sky Riders, Andrew Cole, Reno Perez, Toy Soldiers, The Hollows, The Material, Jeremy Steading, Bernhoft, Malford Miligan, Joelle, Mastersons, Ragtime Willie, David Holt, John Lockhart, Moonlighters.

About True Religion Apparel, Inc.
True Religion Apparel, Inc. is a global premium denim brand. The Company designs, manufactures and markets denim and denim-related sportswear, selling through a diversified network of retail, ecommerce, wholesale and licensing channels worldwide.  As of February 6, 2013, the Company operates 152 retail stores – 122 in the U.S and 30 internationally.  The Company also has distribution in luxury department stores and boutiques worldwide. True Religion, which is headquartered in California, was founded in 2002 by Jeffrey Lubell, who serves as CEO, Chairman of the Board and Creative Director. It is listed on the NASDAQ (TRLG).

The John Lennon Educational Tour Bus
The John Lennon Educational Tour Bus is a non-profit state-of-the-art mobile Pro Audio and HD video recording facility that provides hands-on experiences for students of all ages. In its 16th year of touring, the Lennon Bus features the latest audio and video technology, gear and products. The concept began as an offshoot of the John Lennon Songwriting Contest, which is dedicated to providing opportunities for both professional and amateur songwriters around the world. The Bus travels across the U.S. and Canada year-round, providing free tours and workshops at schools, retailers, festivals, on tours with headlining artists, and at major industry conferences.

The Lennon Bus, a 501(c)(3) venture, is made possible through the generosity of sponsors including Avid, Apple, Montblanc, Sony, True Religion, Neutrik, Musician’s Friend, Gibson Guitars, Epiphone, NAMM, NewTek, TodoCast, Mobile Roadie, Audio-Technica, Roland, Boss, JamHub, SSL, Sonicbids, Disc Makers, Mackie, Ampeg, Digital Media Academy, Genelec, Litepanels, Manfrotto, Clear-Com, Anton/Bauer, New Bay Media, Copperpeace, Apogee, Glyph, Applied Acoustics Systems, McDSP, Native Instruments, IK Multimedia, Noise Industries, iZotope, Slingerland Drums, and Mad Mimi.
The John Lennon Educational Tour Bus is made possible by an agreement with Yoko Ono Lennon.


Bookmark these sites for the latest on the Lennon Bus!
http://www.lennonbus.org
http://www.youtube.com/johnlennonbus
http://www.twitter.com/lennonbus
http://www.facebook.com/lennonbus

Press Here for access Lennon Bus b-roll:
http://files.jlsc.com/2011/Press/2011_Bus_B-Roll.zip 

**For Approved Images of The John Lennon Educational Tour Bus please visit:
http://lennonbus.smugmug.com/Publicrelations/2012-PRESS-GALLERY/22756397_2RnWGJ#!i=1233085622&k=iPXpQ


Press Company - Cornerstone Agency
Contact: Sonia Aneja (JavaScript must be enabled to view this email address) 1 212 741 7100 x270

“This is precisely the kind of project John Lennon would have loved.”

- Yoko Ono Lennon

The Headlines

Video aboard the Bus

The increasing accessibility of digital technology has led to an amazing expansion of opportunity in the art of digital storytelling. The John Lennon Educational Tour Bus has been at the forefront of this new media explosion, having produced daily video projects with students since January of 2001. The Lennon Bus puts state-of-the-art digital video equipment into the hands of workshop participants and teaches the entire digital workflow from storyboarding to web publication and DVD burning. Students leave the experience having shot, chopped, scored, and (most importantly) finished an entire digital video production. Using the latest cameras and professional hardware/software solutions including Avid Media Composer and Pro Tools, participants are exposed to the exciting world of digital videography and learn hot techniques of the trade. The accessibility of professional-quality technology is making it possible for millions of new voices to be heard and the John Lennon Bus is putting these tools into the hands of tomorrow's great digital producers. Subscribe to our Youtube channel so you never miss any of the amazing videos produced on the Lennon Bus.